Ingredients: Original Vanilla: Coconut Milk Powder, Pea Protein Isolate, Hemp Protein Isolate, Organic Milled Chia Seeds, Organic Mangosteen, Organic Maca, Natural...



Original Vanilla: Coconut Milk Powder, Pea Protein Isolate, Hemp Protein Isolate, Organic Milled Chia Seeds, Organic Mangosteen, Organic Maca, Natural Vanilla Flavor, Monk Fruit.

1 Scoop = 200 Calories. 93 Calories from Fat. 9g Fat. 7g Saturated Fat. 6g Carb. 3g Fiber. 1g Sugar. 15g Protein.


Wild Açaí: Coconut Milk Powder, Pea Protein Isolate, Hemp Protein Isolate, Organic Milled Chia Seeds, Wild Harvest Blueberries, Organic Açaí Powder, Purple Grape Flavonoid, and Monk Fruit

1 Scoop = 200 Calories. 96 Calories from Fat. 10g Fat. 7g Saturated Fat. 9g Carb. 3g Fiber. 1g Sugar. 15g Protein.



Dawn Explained:

FAT for cognition. The brain is 60% fat. Ever since I started drinking @bulletproof coffee and drinking BHB ketones I learned the power of supplemental fat. The brain absolutely loves it. You're smarter than you knew possible, your mood is amazing, you see clearly (like intentions, not vision).


The brain is metabolically the most expensive organ, so you might as well feed it calorically rich fat.


Fats are also required for healthy hormones. Saturated fat and cholesterol literally make testosterone and other essential hormones. It's when other circumstances come into play that sat fat and cholesterol can be problematic (obesity, chronic stress, smoking, etc). But as a healthy dude, I've found huge hormonal benefits to upping my lipids (fats).


PROTEIN obviously builds lean muscle, and in many circumstances, the amount of lean muscle you develop in your youth will determine lifespan. (As well as increased ability to talk with women). Both are equally important. We must work out/exercise and have protein in our breakfast. It's a no brainer.


However, protein alone won't satiate you until lunch. Protein is made up of amino acid peptides. Amino Acids have very specific functions. There are 18 amino acids, 9 of them are essential. The primary functions of these amino acids are not to cause satiety. They are busy doing other things. Protein isn't meant to be used as metabolic fuel, to me, it's obvious just looking at the laborious metabolic pathway it must go through to be converted into fuel.


Protein is the least efficient macronutrient in creating real human energy.


I love protein, don't read this the wrong way. The main reason I'm saying this is to pat Dawn on the back. We've used fat and fiber to suppress ghrelin (hunger hormone), which allows all of the bioavailable vegan protein in Dawn to be used more efficiently.


That's one of the reasons why this product is so good. It's efficient and intelligently designed.


SUGAR. It honestly blows my mind that the culture has accepted sugar for breakfast aka cereal, granola, bagel, etc. Sugar, even the best kinds, must be burnt rather quickly. Excessive sugar that isn't burned always gets stored as triglycerides (aka body fat). Most of us sit all morning in our offices.


It's easy math. Sugary breakfast + seated, non-exercising posture = fat storage.


Sugar is one type of carbohydrate. There are four types of carbs; sugar, fiber, starches, and oligosaccharides (fermented foods). I'm not going to discuss starches or fermented foods on this post - but both are good for different reasons. We can get into that later if y'all are interested. The purpose of this is to encourage you to avoid sugar in your breakfast.


Another type of carbohydrate and my personal favorite is FIBER. Fiber cleanses gut. My background in health, before Helio, was internal cleansing. The GI tract is absolutely 110% the most important group of cells in your body. Think about it - outside of the air we breathe, and the water we drink, every single molecule of fuel that our body runs on passes through the GI tract. That's a huge responsibility, and with all that processing the gut, especially the colon, can get very toxic.


In Traditional Chinese Medicine, the understanding is that all emotions have a physical resting place I'm the body. Anger stored in the liver, Love stored in the heart, etc. Well intuition is stored in the gut; hence "gut feeling."


I find that with a clean bowel, I see the world more clearly, small things stay small things, and I have a higher sense of the world being in the right order. It's when our guts are toxic, our interpretation of the world is also toxic.


I bet you that the most negative people you know do not poop enough.


Fiber helps you poop. And with how toxic much our food is, cleansing through the bowel is hugely important to restore homeostasis. You gotta get that shit out.


Dawn's fiber pulls toxins to it. Because we use insoluble chia fiber, the gelatinous mass never leaves the GI tract, and simply acts as a wash cloth, cleaning your insides and cleansing the bowel. The result is firm, solid, wonderful elimination 😇💩